HOW TO DIGITIZE
YOUR EXPERTISE
This is a clear and inspiring framework with examples of different professions and how their services can transition to digital offerings from home.
“Your skills and experience have immense value, and the beauty of the digital age is that you can share them with the world without ever leaving your home. No matter your previous profession, there’s a way to translate your expertise into an online service or product.
Here are some examples to inspire you!
Digital Offering Ideas:
1. Teachers or Educators
Online Courses:
Create video lessons or interactive workshops in your area of expertise (e.g., math, languages, or early childhood education).
E-books or Workbooks:
Develop guides or exercises to help parents teach their children at
home.
Private Tutoring:
Offer one-onone virtual lessons via platforms like Zoom or Google Meet.ces, enabling you to stay on track and meet your deadlines.
Example:
Former English teacher creates an online grammar course for
non-native speakers.
Digital Offering Ideas:
2. Health Professionals (Doctors, Nurses, Dietitians)
Online Consultations:
Provide virtual advice sessions to clients in your field (e.g., nutrition plans, fitness advice).
E-books or Workbooks:
Write guides on healthy living, managing specific conditions, or stress relief.
Workshops or Webinars:
Teach small groups about mental health, stress management, or first aid.
Example:
Retired nurse creates an e-book on “How to Build a Family First Aid Kit” and offers virtual first-aid workshops.
Digital Offering Ideas:
3. Creative Professionals (Artists, Designers, Photographers)
Digital Products:
Sell printable art, templates, or photography presets online.
Online Courses:
Teach drawing, graphic design, or photography through video lessons.
Custom Services:
Offer custom digital illustrations or branding packages for small businesses.
Example:
Graphic designer creates a series of Canva templates for small business branding.
Digital Offering Ideas:
4. Homemakers or Culinary Experts
Meal Plans and Recipes:
Sell meal prep guides or e-books with recipes.
Cooking Classes:
Host live or recorded virtual cooking sessions.
Kitchen Organization Tips:
Create a guide or course on pantry organization or meal planning.
Example:
Stay-at-home mom creates a “Healthy Lunchbox Planner” e-book for busy parents.
Digital Offering Ideas:
5. Fitness Trainers or Wellness Coaches
Virtual Training Sessions:
Provide one-on-one coaching over Zoom or pre-recorded workout plans.
Meditation or Yoga Videos:
Create guided videos or audio recordings.
E-books:
Share workout plans or wellness routines tailored for specific age groups.
Example:
Yoga instructor offers a “Beginner’s Guide to Yoga for Women 50+” with accompanying videos.
Digital Offering Ideas:
6. Writers, Editors, and Language Experts
Freelance Writing Services:
Offer copywriting or blog writing for small businesses.
Language Lessons:
Teach languages via virtual one-on-one sessions or group classes.
E-books:
Share expertise on storytelling, writing techniques, or grammar tips.
Example:
Former journalist creates an online course on “How to Write Persuasive Copy for Beginners.”
Digital Offering Ideas:
7. Beauty and Wellness Professionals (Makeup Artists, Hairstylists)
Video Tutorials:
Teach makeup techniques or hair care tips.
Virtual Consultations:
Offer personalized beauty consultations over video calls.
E-books:
Create a guide to skincare routines for different age groups.
Example:
Makeup artist sells a “DIY Glam Look” video series for mature women.
Digital Offering Ideas:
8. Craft Makers or DIY Enthusiasts
DIY Kits or Patterns:
Create downloadable instructions for crafts like knitting, sewing, or home decor.
Online Classes:
Teach skills like candle-making, jewelry design, or upcycling furniture.
Etsy Shop:
Sell ready-made digital craft patterns or guides.
Example:
Knitting enthusiast sells a “Beginner’s Guide to Knitting” e-book with video tutorials.
Digital Offering Ideas:
9. Business Professionals (Consultants, HR Specialists, Managers)
Online Consulting Services:
Offer expertise in areas like HR, business strategy, or leadership coaching.
E-books:
Write guides on productivity, career advancement, or remote team management.
Workshops:
Teach small businesses how to streamline operations or improve customer service.
Example:
Former HR manager offers a webinar on “How to Write the Perfect Resume.”
Digital Offering Ideas:
10. Retired Professionals Who Want to Share Life Skills
Life Coaching:
Offer mentorship or coaching for younger generations.
Storytelling:
Share your experiences through blogs, podcasts, or e-books.
Community Building:
Start a group or membership focused on personal growth and life skills.
Example:
Retired executive starts a “Life Lessons for Women 50+” coaching program.
The digital world is your canvas
Imagine this: your knowledge, skills, and life experiences transformed into a product or service that people can access from anywhere in the world. The digital world is your canvas, and you can create something truly impactful. Discover your perfect offering and bring it to life!